Positioning Gap Auditor

How much revenue is your homepage costing you?

We extract what your product is actually positioned as from its homepage, compare it against the messaging you're showing visitors, and put a dollar number on the gap. Then we benchmark you against two competitors.

Takes ~30 seconds. We only scrape your public data and your homepage messaging.

STEP 1

Extract positioning

Target customer, category, unique value, key attributes — pulled from your homepage.

STEP 2

Score messaging

Clarity, stage of awareness, alignment with the positioning we just extracted.

STEP 3

Quantify the gap

An estimated annual revenue gap, with every assumption editable.